About Us


Air Miles is the region’s exciting customer loyalty programme and is 60% owned by Aimia which is the World’s Leading Loyalty Management Company.

Our Mission:

To Deliver Relevant and Rewarding Experiences

  • Members enjoy aspirational Rewards
  • Partners receive measurable and sustainable business benefits from world class loyalty services
  • Employees enjoy an environment that Rewards superior performance and encourages career development and learning
  • Shareholders recognise long term sustainable value




Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.

Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

We do this through our own coalition loyalty programs such as Aeroplan in Canada and Nectar in the UK, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico, Air Miles Middle East and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.

For a full list of our partnerships and investments, and more information about Aimia, visit aimia.com.


To become an Air Miles Partner contact: partners@airmilesme.com.

To discuss loyalty solutions across the Middle East contact the Aimia team: contactaimia.mea@aimia.com