A first-of-its-kind attraction for the Middle East, Play DXB is centred on the concept of ‘shared escapism’, with an unprecedented breadth of games to suit all ages. Launched in March 2018, the attraction is designed to ‘Challenge Reality’ through mind-blowing experiences, blurring the lines between perception and reality through unforgettable and mind-blowing experiences, spanning wholly immersive rides, interactive games and educational journeys.