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Your privacy

  • As the operator of the Air Miles programme in the Middle East we recognise your trust is fundamental to the value of the programme. Therefore, we are committed to protecting your privacy.
  • Protecting the privacy and confidentiality of your personal information has always been a fundamental principle in our relationship with you, our Partners and Reward providers.
  • This privacy commitment demonstrates how we will ensure the confidentiality and privacy of the information you entrust us with.


 We collect personal information to:

  • Administer the Air Miles programme - including the management of Member Accounts to accurately record and update Air Miles balances.
  • Process Member Air Miles spend - including the issuance of Reward tickets & vouchers.
  • Communicate information and offers to Members, Partners and suppliers.
  • Understand and analyse Member needs and preferences.
  • Develop, enhance, market and provide products and services to meet these needs.
  • Enable Members to participate in promotions and contests.


Periodically you may be asked to provide additional personal information via market research or surveys.

Your ‘Member information’ is processed and stored in secure and confidential databases in the EU.  If you choose not to provide this information, it will not affect your ability to collect or spend Air Miles.

We will use your information from time to time to promote additional products, services, Rewards and Offers from the Air Miles programme and its Partners which we believe may be of interest to you.

We do not give, rent or sell Member lists from the Air Miles programme to any organisation or individual other than business units of Aimia Middle East FZ-LLC, Partners, Reward providers and companies contracted to process and manage your transactions, Air Miles spend requests and communications. In addition, your transaction information from one Air Miles Partner is not disclosed to any other Partner.

You may contact us by logging into our website or by contacting the Air Miles call centre. We may record your calls to check the quality of our services for training, audit or security purposes.

If you do not wish to receive marketing or promotional communications, simply update your communication preference by logging into your Air Miles account at www.airmilesme.com or write to the Air Miles Customer Service Centre at PO Box 43004, Dubai, UAE. Your ability to collect or spend Air Miles will not be affected. Once unsubscribed, this process will take 30 working days to process your request and you will not be notified of any special offers or promotions.